Kufri was conceived because the woven story needed to be preserved and presented in a way like never before. There was a need for beautiful, rustic, sustainably woven textiles that were as raw as the environment they were made in, but still conveyed a refined Modernity. Kufri textiles are not meant to be perfect, but rather unique. They are raw, genuine and inspiring, like the people that make them and the people that use them.